Chocolust and Horny Goat Weed

One of Chocolust's BIG little secrets, and a key ingredient in Herbal Ignite supplements.

Horny Goat Weed… the name speaks for itself! Epimedium, as it is scientifically known, is one of Chocolust’s key ingredients for a reason. This herb goes back to ancient times as a staple in traditional Eastern medicine for supporting sexual health and wellness. And, in recent years, it has taken the Western world by storm as a natural means to support libido and overall wellbeing.

So how does Horny Goat Weed work its magic?

Introducing: Icariin (the real MVP)

The magic behind Horny Goat Weed is the compound, icariin. Icariin is a potent flavonoid that has been the subject of numerous studies which highlight is therapeutic properties. It is thought to be the mechanism responsible for supporting numerous areas of sexual health and wellbeing, including:

Libido and arousal: icariin supports the production of Nitric Oxide (NO) and therefore, blood flow to the genital area, arousal, and pleasure. It may also support the modulation of neurotransmitters and hormones that lead to sexual desire.
Men’s sexual health: icariin has been studied around its ability to support the inhibition of the enzyme phosphodiesterase type 5 (PDE5). This is similar to how ED medications work! By inhibiting PDE5, icariin helps support higher levels of cyclic guanosine monophosphate (cGMP), which supports improved blood flow and stronger erections.
Women’s sexual health: for women, icariin’s ability to support blood flow may lead to increased sensitivity and sexual satisfaction. It also supports hormonal balance, low libido and vaginal dryness (particularly during menopause).

Icariin is the compound in Horny Goat Weed that supports libido and arousal

Get your daily dose of Horny Goat Weed with Chocolust

Cheeky fact: the legend behind Horny Goat Weed’s name is from a goat herder who noticed his flock getting sexually stimulated after eating this plant… and the rest is history!